Oct. 3, 2013, Vol. 11, Issue 20 It may be breast cancer awareness month, but it’s also time to be planning those heart health events for February 2014 and beyond. I don’t think anything does the job of getting the message across — whether it’s for breast health, heart health, or any wellness initiative —… read more
Sept. 19, 2013, Vol. 11, Issue 19 This is such a busy time of year for you — and me — that I’m going to make this issue short and sweet. Last time, I gave you some tips for drawing a crowd, including the allure of bright, shiny objects. We have a different take on… read more
Sept. 5, 2013, Vol. 11, Issue 18 For lots of people, September means back to school. For me, it means back to meeting season — all of the speakers booked months or even a year ago, will be heading for their appointed destinations. In each event, both the meeting planner and the speaker have spent… read more
August 22 , 2013, Vol. 11, Issue 17 I’ve been on vacation this past week with family in Colorado, so I thought it was a great time to have a guest columnist. I get to work with a lot of funny people, but I have to say I really enjoy Gina Barreca’s writing — as… read more
August 8, 2013, Vol. 11, Issue 16 Dear Friends, This issue features the third installment of my series about marketing to the three generations — Millennials, Generation X, and Baby Boomers. At last, we’re talking about Baby Boomers — I am one, so I can speak from experience about this group, and I’m sure… read more
Vol. 11, Issue 15, July 25, 2013 Dear Friends, Anyone who has had a cancer diagnosis, knows it’s not just about them. Whether we like (and accept) it or not, it’s a family (and friends) affair. Cancer adds a huge stress to the lives of all involved, and research has shown that those who have… read more
July 11, 2013, Vol. 11, Issue 14 Dear Friends, Are you marketing and attracting women in various younger generations to your special events? What’s important to the Generation X’ers? When it comes to health and wellness, what are their motivations and expectations? How do you reach out to them with programs and messages that appeal… read more
June 27, 2013, Vol. 11, Issue 13 Dear Friends, June is Men’s Health Month, and so I’m going to digress a bit and take the opportunity to introduce you to one of our wonderful male speakers — which is totally in line with our byline, “Your Go-To Source for Speakers Women Love.” Both women and… read more
June 13, 2013, Vol. 11, Issue 12 Dear Friends, A question that’s been coming up fairly frequently from our meeting planners, is “How do we attract younger women?” At the Marketing to Women in Health and Wellness conference I attended in Chicago this April, Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, delivered a… read more
May 30, 2013, Vol. 11, Issue 11 Dear Friends, I met Dr. Karen Wolfe shortly after I moved to Oregon on June 1, 1998 — 15 years ago , a landmark, indeed — and started my speakers bureau. Dr. Karen, who lives in southern California, was visiting Fern Carness for a project they were working… read more
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