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Serving hospitals, healthcare and women's groups

Kathryn Cramer, PhD

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“Listening to many keynote speakers has provided me with a significant look into who I would hire to address a large organization. Dr. Kathy Cramer is at the top of that list. Her keynotes are more than interesting and inspiring – they are interactive. She gets the audience involved in ways that make her Asset- Based Thinking message stick. It is truly a message that can transform teams.” Tim Carmack, Global Marketing Manager, DuPont Nutrition & Health

Pioneer in Asset-Based Thinking (ABT)

Kathy Cramer, Ph.D., is the founder and managing partner of The Cramer Institute in St. Louis, MO. For more than thirty years, she and her colleagues have pioneered the development of Asset-Based Thinking (ABT) approaches to coaching, consulting, and training, and inspiring individuals and organizations. Her signature programs, keynotes, books, and online and new media offerings have passionate followers among corporate leaders, entrepreneurs, nonprofits, schools, psychologists, coaches, and others who are dealing with change, transition, innovation, and success in today’s world.

Kathy is an accomplished speaker, trainer, executive consultant, and the author of seven books, including, Change the Way You See Yourself Through Asset-Based Thinking (2008), the first title in the ABT series, Change the Way You See Everything Through Asset-Based Thinking (2006), and Change the Way You See Everything for Teens (April 2009.) The latest release in the ABT series, Lead Positive: What Highly Effective Leaders See, Say, and Do, was published by Jossey-Bass in March 2014.

Under Kathy’s leadership, organizations such as DuPont, Microsoft, Starbucks, Peabody Energy, Deloitte & Touche, MasterCard and the US Air Force have adopted ABT approaches to developing their leaders and managing change. The Cramer Institute has built strong relationships with several schools in the St. Louis area where Asset-Based Thinking has been integrated into teacher training and the curriculum. Recently, the Institute has joined forces with ABT Coach to give coaches and their clients new ways to jump start and sustain coaching results.

In 1978, Kathy founded Saint Louis University Medical Center’s HealthLine and was named director of its Stress Center. Under her leadership, programs in corporate wellness, stress prevention, and lifestyle improvement were adopted nationwide by more than 300 corporations, 60 hospitals, and the United States Air Force.

Kathy has received wide media recognition in such outlets as The Oprah Winfrey Show, Personal Excellence, St. Louis Business Journal, Realtor magazine,,, and other national and regional venues. She has produced two films on stress, one of which received an Emmy Award.

Kathy earned her Master’s Degree in psychology from DePauw University and her Doctorate in psychology from Saint Louis University. She is a licensed psychologist and a member of the American Psychological Association. She serves as Executive in Residence at the John Cook School of Business at Saint Louis University, and is on the Executive Board for the St. Louis Psychoanalytic Institute. She is also the Vice-President for Human Resources on the Board of The Center for Creative Arts (COCA), a multi-disciplinary community arts center in St. Louis.

Most Popular Topics:

Lead Positive: What Heroic Leaders See, Say and Do

The world has changed. The challenges leaders face now grow exponentially – radical change, innovation, mergers, toxic workplace cultures and more. In the face of this, leaders sense they must be game-changers. They know they need to bring out the best in themselves and their organizations. Dr. Kathy Cramer’s newest keynote helps them do just that, using the unique intel of Asset-Based Thinking™ to show how deceptively simple changes in perception and behavior provide leaders with new skills – and new depths of heroic courage – for inspiring positive change. Dr. Cramer’s practical, actionable “SEE/SAY/DO” framework will help leaders learn how to:

SEE: by shifting perspective to the positive and focusing on what is working, strong and possible.
SAY: by articulating evidence for positivity, and in doing so, creating high-impact communication.
DO: by adopting courageous leadership behaviors to inspire positive and even heroic action in others.


Cracking the Code on Executive Presence 

Leadership goes beyond what you know. Leadership is about how you show up. People look to leaders for direction, inspiration, wisdom, transparency, and authenticity. In this keynote, Dr. Cramer reveals what it takes to have a more compelling and magnetic Executive Presence. You will discover how to tap into powerful reservoirs of your physical, vocal, and relational energy. You will learn how to infuse your messages with just the right combination of Substance, Sizzle, and Soul. Cracking the Code on Executive Presence will help your impact soar.


Change the Way You See Everything: ASSET-BASED THINKING™

“When you change the way you see things, the things you see change.” That’s the fundamental concept behind Asset-Based Thinking™, the unique intel developed by Dr. Kathy Cramer that equips you with concrete methods to change your perceptions … and your reality. This powerful keynote harnesses the core message of Dr. Cramer’s book, Change the Way You See Everything, which introduced ABT to the world. Dr. Cramer will demonstrate how you can learn and use this revolutionary management process for greater success and fulfillment in your personal life and professional life.


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